Online Data Collection (ODC)

Take your research to anyone, anywhere with online data collection

Recent research has highlighted the variety of human behavior that is present across regions, countries, and cultures. With over 8 billion people in the world, it can be difficult to pin down consistent behaviors. With the iMotions ODC module, it’s possible to take your research further and test anyone with an internet connection. Studies can be designed and set up within iMotions Lab, and then distributed online.

Recreation of the classic eye tracking study of the “Unexpected Visitor” made with webcam eye tracking.

Access ready-to-analyze insights on emotional valence across your respondent pool.

Browser-based biosensors

The ODC module allows for the testing of participants with eye tracking, facial expression analysis, and surveys – all through the browser. Emotional expressions can be analyzed with Affectiva’s AFFDEX, or RealEyes‘ algorithms. It’s possible to learn more about our own eye tracking algorithms here. Distribution of the study can be handled through panel services, helping you to automate data collection, and go further with participant reach.

FAQ

Here you can find some of the questions we are asked on a regular basis. If you have questions you cannot find here, or elsewhere on our website, please contact us here.

What is Online Data Collection?

How does Online Data Collection work?

Which data collection methods take place online?

Features

Webcam Eye Tracking
Turn any webcam into an eye tracker and conduct studies using just a regular laptop
Facial expression analysis
Carry out facial expression analysis using Affectiva’s AFFDEX, or RealEye’s algorithms
Online Surveys
Cloud has its own self reporting tool (survey) built in, but you can also use a range of the most popular survey builders around
Remote Studies
Study management and data collection all happens via a cloud infrastructure, making it possible to deploy a study to anyone in the world with an internet connection
GDPR Compliant
With servers both in Germany and United States you can safely collect participant data without worrying about data security

Brochure downloads

Enable Multi Modal Research

Designed for academics with the mission to elevate the quality, and quantity of human insights, iMotions is the only truly multi modal research platform which allows you to capture the full picture of human behavior. Read about the features for each module which have been developed to ensure data validity and ease of use and configuration.