Customer Stories
Our customers work across industries and application areas. Any study or research that involves humans is a possible use case for iMotions. We enable insights into the human mind and behavior in almost any scenario.
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Your Brain on Music
Online music popularity can be predicted from the similarity in brain activity of a relatively small sample size.
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20% profit boost from menu redesigns – thanks to eye tracking
Texas A&M University collaborates with restaurants to optimize their menu redesigns using iMotions.
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Using Neuroscience to create content that’s easy on the brain
HeyHuman, a behavioral communications agency, uses neuroscience and biosensor data with iMotions to make content that’s easier to process on a cognitive level, and more engaging.
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How a UX Study Helped Change Real Estate Law
A new real estate law in Denmark requires banks and mortgage companies to present two “mandatory front pages” to every loan proposal, containing five key figures which will help give borrowers the overview they need to choose the right loan. This is a direct result of years of focused behavioral economic research and analysis by the Danish Competition and Consumer Authority, powered by iMotions.
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Powering Duracell’s Consumer Insight Advancements
How iMotions’ software platform helped Duracell reimagine its approach across the entire product development lifecycle.
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Perfecting Performance
What makes a good driver? We put Smart Eye’s eye tracking technology and iMotions’s biometric analysis platform to the ultimate test: turning the physiological signals of race car drivers in extreme conditions into powerful insights that help them become better drivers.
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Adidas Athlete Performance with the Right Emotional Fit in Footwear – featuring Jeff Goldblum
Footwear consistently holds the largest market share within the sports apparel industry and is expected to grow 15% over the next 5 years to $440 Billion. Boosted by popular events like the Olympics and World Cup, footwear companies are acknowledging the importance of innovation as a major factor of consumer brand perception and loyalty. For […]
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Measuring Instant Emotional Reactions to Film Trailers
Real-time trackable emotion technologies are the future of consumer insights in cinema audience measurement, says top Danish film production company after their pilot study with iMotions.
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Using eye tracking and facial expression analysis to evaluate political campaigns
Getting elected into office requires exposure. This case study looks into the efficacy of election posters using Eye Tracking, FEA and GSR to evaluate poiltical campaigns.
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Collaboration Leads the Way for Industry and Academic Innovation
How studies with iMotions can unite applied science and business schools with local commercial enterprises for greater collaboration and next-level insights.
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Studying Presence and Immersive Storytelling in VR
How do you measure presence in Virtual Reality? That’s what Dr. Arindam Dey at the University of Queensland has set out to do with biosensors and iMotions.
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Tracking the Photographer’s Eye
Renowned photographer and author Michael Freeman reached out to iMotions to do a collaboration on eye tracking in photo compositions.
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The Science of Online Dating
iMotions client Tom van Bommel of Unravel Research in The Netherlands, set out to investigate how different features in an image can affect the desirability of a potential match when using Tinder.
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