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A Sound Prediction: EEG-Based Neural Synchrony Predicts Online Music Streams
Neuroforecasting predicts population-wide choices based on neural data of individuals and can be used, for example, in neuromarketing to estimate campaign successes. To deliver true value, the brain activity metrics should deliver predictive value above and beyond traditional stated preferences. Evidence from movie trailer research has proposed neural synchrony, which compares the similarity of brain […]
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The Influence of Admiration on Intentions to Visit and Recommend a Destination: The Moderating Role of Negative Basic Emotions
This paper analyzes the moderating role of negative emotions triggered during the COVID-19 crisis on intentions to visit and willingness to recommend a destination in order to extend theoretical knowledge on emotions in the tourism field and to offer practical recommendations for tourism marketing managers. It is argued that the negative basic emotions automatically triggered […]
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Exploiting Micro Facial Expressions for More Inclusive User Interfaces
Current image/video acquisition and analysis techniques allow for not only the identification and classification of objects in a scene but also more sophisticated processing. For example, there are video cameras today able to capture micro facial expressions, namely, facial expressions that occur in a fraction of a second. Such micro expressions can provide useful information […]
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Methodological Considerations for Understanding Students’ Problem Solving Processes and Affective Trajectories During Game-Based Learning: A Data Fusion Approach
This paper describes methodological considerations for fusing data sources in understanding both affective and problem solving states of students as they engage in computational thinking (CT) game-based learning. We provide both a theoretical and empirical rationale for using data including facial recognition and students’ logfile data to gain a more robust explanation of why students […]
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Mapping of 3D Eye Tracking in Urban Outdoor Environments
New geospatial technologies and ubiquitous sensing allow new insights into people’s spatial practices and experiences of public spaces. These tools offer new data streams for analysis and interpretation of social phenomena. Mobile augmented reality tools such as smartphones and wearables merge the experience of entangled online and offline spaces in citizen’s daily life. This paper […]
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Affective Computing in Space Design
Architecture Digital Platforms are capable of creating buildings that provide comfort that meets human thermal, acoustic and visual needs. However, some building technologies can choose the physical energy arena of the building on the expense of the mentioned aspects of human comfort. Nevertheless, aspects like emotional and psychological human comfort exist in limited studies practiced […]
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Sport and Cultural Events: Willingness to Pay, Facial Expressions and Skin Response
The topic of this particular study is to combine facial expressions, skin response and willingness to pay (WTP) using an iMotions Platform. This software solution combines biosensors in human behaviour research. A useful method to estimate WTP is contingent valuation method (CV) (Mitchell and Carson 1989). The method has been widely used in cultural economics […]
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Detection of Psychopathic Traits in Emotional Faces
When meeting someone at zero acquaintance, we make assumptions about each other that encompass emotional states, personality traits, and even cognitive abilities. Evidence suggests individuals can accurately detect psychopathic personality traits in strangers based on short video clips or photographs of faces. We present an in-depth examination of this ability. In two studies, we investigated […]
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Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor
Political humor is a wise communicative strategy for politicians to use. However, previous research has not linked politicians’ use of political humor with voter’s emotional reactions and visual attention. Two experiments were conducted using facial expression analysis and eye-tracking technology to record the emotional reaction and visual attention of participants while watching one of the […]
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Message personalization and real-time adaptation as next innovations in sport sponsorship management?
Message personalization and real-time adaptation as next innovations in sport sponsorship management? How run-of-play and team affiliation affect viewer response Highlights • Technical innovations in sport marketing allow for personalized sponsor messages. • Targeting viewers based on run-of-play can increase sponsor message efficiency. • Biometric data are collected in real time and analyzed using multilevel […]
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