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Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study
In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as two fundamental factors for the knowledge of consumer habits and decision making. By means of facial […]
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Identifying and Describing Subtypes of Spontaneous Empathic Facial Expression Production in Autistic Adults
It is unclear whether atypical patterns of facial expression production metrics in autism reflect the dynamic and nuanced nature of facial expressions or a true diagnostic difference. Further, the heterogeneity observed across autism symptomatology suggests a need for more adaptive and personalized social skills programs. For example, it would be useful to have a better […]
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Interpretation of a 12-Lead Electrocardiogram by Medical Students: Quantitative Eye-Tracking Approach
Accurate interpretation of a 12-lead electrocardiogram (ECG) demands high levels of skill and expertise. Early training in medical school plays an important role in building the ECG interpretation skill. Thus, understanding how medical students perform the task of interpretation is important for improving this skill. We aimed to use eye tracking as a tool to research […]
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The influence of experienced severe road traffic accidents on take-over reactions and non-driving-related tasks in an automated driving simulator study
Road traffic accidents (RTAs) are an ever-existing threat to all road users. Automated vehicles (AVs; SAE Level 3–5) are developed in many countries. They are promoted with numerous benefits such as increased safety yielding less RTAs, less congestion, less greenhouse gas emissions, and the possibility of enabling non-driving related tasks (NDRTs). However, there has been […]
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Measuring the Impact of Museum Architecture, Spaces and Exhibits on Virtual Visitors Using Facial Expression Analysis Software
Since the launch of online video portals in 2005, museums have encouraged visitors to upload and share their visits online. Although much has been written about visitors’ experiences in museums, very little exists on the impact virtual visits have on viewers. In this qualitative pilot study, a total of 2035 emotional reactions were recorded and analyzed after visiting […]
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Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures
Cause‐related marketing improves corporate image and consumer attitudes toward brands. An important research gap is how the visual attention paid to cause‐related cues in social media affect consumer attitudes and behaviors. In the present study, we analyze the moderating role of the visual attention paid to Instagram‐based, cause‐related posts on the impact of consumer perceptions […]
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Sponsor message processing in live broadcasts—A pilot study on the role of game outcome uncertainty and emotions
Live sport broadcasts can evoke emotions in consumers and allow companies to reach their audience in environments that allow for automatic processing of brand messages. However, only few studies have applied psychophysiological methodologies to assess how the live nature of a competition and viewers’ emotions affect the processing of sponsor messages, and prior research has […]
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Viewing Natural vs. Urban Images and Emotional Facial Expressions: An Exploratory Study
There is a large body of evidence that exposure to simulated natural scenes has positive effects on emotions and reduces stress. Some studies have used self-reported assessments, and others have used physiological measures or combined self-reports with physiological measures; however, analysis of facial emotional expression has rarely been assessed. In the present study, participant facial […]
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The Impact of Culture on Visual Design Perception
This paper questions the concept of universal users, taking a first step in looking at design perception differences between cultures, opening a discussion about culture in the context of HCI and more specifically interface interaction. This is done through a short study assessing participants from 3 cultures and their perception of interface by looking at […]
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Emotions in Reading and Learning from Texts: Progress and Open Problems
Reading texts can prompt intense emotions, and these emotions profoundly influence learning from texts. I first discuss the findings from the eight studies reported in this special issue. The studies represent pivotal advances in research on reading. Focusing on learning from science texts, they show that different emotions and different types of text influence reading […]
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