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  • Eye tracking in cytotechnology education: “visualizing” students becoming experts
    Gated

    This study reports the potential of eye-tracking technology in determining screening skills of cytotechnology (CT) students while examining digital images (DI). Materials and methods Twenty-five static DI of gynecologic cytology specimens were serially displayed on a computer monitor for evaluation by 16 CT students and 3 cytotechnologists at 3 locations. During evaluation, participant’s eye movements […]

  • Storytelling, the scale of persuasion and retention: A neuromarketing approach
    Gated

    Persuasive storytelling is an essential tool for propagandists, publicists, and corporations. In this research, storytelling styles have been examined for their effectiveness in terms of attitude change and retention. Two groups of respondents were asked to read two short, fictional texts about a chosen corporation’s positive action toward the environment. One story was written using […]

  • A Comparison of the Affectiva iMotions Facial Expression Analysis Software With EMG for Identifying Facial Expressions of Emotion
    Gated

    Human faces express emotions, informing others about their affective states. In order to measure expressions of emotion, facial Electromyography (EMG) has widely been used, requiring electrodes and technical equipment. More recently, emotion recognition software has been developed that detects emotions from video recordings of human faces. However, its validity and comparability to EMG measures is […]

  • Exploring Multidimensional Measurements for Pain Evaluation using Facial Action Units
    Gated

    Although pain is widely recognized to be a multidimensional experience, it is typically measured by unidimensional patient self-reported visual analog scale (VAS). However, self-reported pain is subjective, difficult to interpret and sometimes impossible to obtain. Machine learning models have been developed to automatically recognize pain at both the frame level and sequence (or video) level. […]

  • Role of Effective Communication in Trust Building: Application to Human-Computer Interaction
    Gated

    Prior work notes dispositional, learned, and situational aspects of trust in automation. However, no work has investigated the relative role of these factors in initial trust of an automated system. Moreover, trust in automation researchers often consider trust unidimensionally, whereas ability, integrity, and benevolence perceptions (i.e., trusting beliefs) may provide a more thorough understanding of […]

  • A team leader’s gaze before and after making requests in emergency care simulation: a case study with eye-tracking glasses
    Gated

    The advanced technology of eye-tracking enables us to analyse healthcare professionals’ (HCPs) gaze behaviours. Gaze analysis has great potential to capture HCPs’ non-technical skills, especially situational awareness (SA).1 The SA framework has three levels. Level 1 involves perceiving an event, level 2 understanding what is being perceived importantly and level 3 being able to make predictions. How to […]

  • Investigating Representation of Text and Audio in Educational VR using Learning Outcomes and EEG
    Gated

    This paper reports findings from a between-subjects experiment that investigates how different learning content representations in virtual environments (VE) affect the process and outcomes of learning. Seventy-eight participants were subjected to an immersive virtual reality (VR) application, where they received identical instructional information, rendered in three different formats: as text in an overlay interface, as […]

  • Arousing the audience: The two-peak structure of drama film trailers
    Gated

    Film trailers are considered the most important marketing tool for a feature film; however, they have rarely been discussed in audience research. This article examines audiences’ emotional responses to film trailer content based on an exploratory study using skin conductance to measure emotional arousal as well as self-reports on recall, evaluation and the desire to […]

  • Impairments in face discrimination and emotion recognition are related to aging and cognitive dysfunctions in Parkinson’s disease with dementia
    Gated

    Patients with Parkinson’s disease (PD) suffer from motor and non-motor symptoms; 40% would develop dementia (PD-D). Impaired face and emotion processing in PD has been reported; however, the deficits of face processing in PD-D remain unclear. We investigated three essential aspects of face processing capacity in PD-D, and the associations between cognitive, neuropsychiatric assessments and […]

  • A framework for studying design thinking through measuring designers’ minds, bodies and brains
    Gated

    Abstract: This paper presents a framework for studying design thinking. Three paradigmatic approaches are described to measure design cognitive processes: design cognition, design physiology and design neurocognition. Specific tools and methods serve each paradigmatic approach. Design cognition is explored through protocol analysis, black-box experiments or surveys and interviews. Design physiology is measured with eye-tracking, electrodermal […]

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