Neuroscience in consumer testing
As many as 80% of new products fail in the market despite having undergone several consumer tests. This indicates that traditional consumer tests may be too limited to be able to predict consumer acceptance of new products. Given that the vast majority of consumer choice is not driven by rational and conscious mechanisms but rather by underlying automatic and behavioral influences, uncovering what occurs in your customers’ nonconscious brains outside of conscious awareness is crucial to understand consumer behavior and future preferences.
iMotions – the testing hub for consumer research
iMotions’ biosensor technology gives you access to these hidden drivers by uncovering the influences, emotions, and mental states that occur in your customers’ nonconscious minds. Our product suite centers on iMotions Lab, which provides the capability to access and synchronize any combination of biosensor technologies monitoring different psycho-physiological responses and capturing biofeedback. Our Online and Mobile solutions provide the flexibility and scalability to study anyone, anywhere and at any time for speed of projects.
Study human behavior and be on the forefront of innovation
We’ve helped more than 1,300 worldwide customers, including some of the biggest brands, to challenge conventional wisdom, avoid costly concept mistakes and optimize their products and marketing. In the process, they’ve learned what we know: how reliable is your research if you’re missing the majority of what influences decision making: The nonconscious level.
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Scientific Publications from Researchers Using iMotions
iMotion is used for some of the most interesting human behavior research studies done by top researchers around the world. Contact us to have your publication featured here.All Publications
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